It takes a special kind of zeal to follow your vision, but it takes even more courage to close down a successful business to pursue a bigger dream.

This journey begins in 1983 when Dilip Chhabria returned to India after spending a year at General Motor’s Design Center in Detroit. Having studied Transportation Design from the prestigious Art Center College of Design in Pasadena, California, his experience in the car mass-production business soon made him realize that his passion lay in developing and designing unique creations. He took the entrepreneurial plunge and started creating automotive accessories for the mass market.

They say passion breeds its own success and soon enough DC’s accessories became a favourite for automotive enthusiasts. Within a decade it became the largest accessory manufacturing outfit in the country. But this canvas wasn’t big enough for DC. From the start he knew that his goal was to design a whole car and not just some of its parts.
DC Design was founded in 1993 with the dual aim of redesigning and modifying mass market cars to create one-of-a-kind automotive beauties for automotive connoisseurs as well as offering design and prototyping services to the OEM automotive sector.

And a legend was born. DCD has produced more than 600 unique design cars; from supercars to a complete re-haul of the humble Ambassador. DCD has also provided design and prototyping services to the likes of Aston Martin, Renault and GM. Today DCD also designs and refurbishes aircraft interiors. DCD is now synonymous with bespoke luxury and avant-garde automotive design.